Novus har genomfört en undersökning som visar att 6 av 10 svenska konsumenter anser att ursprungsland är viktigt i deras köpbeslut. För de flesta svenskar bär märkningen "Made in..." mer än ett symboliskt värde som påverkar både förtroende, upplevd kvalitet och viljan att köpa. 

The results of one of our previous studies have in some contexts been misinterpreted and given an incorrect meaning. We wish to clarify what the results showed and provide an accurate representation to prevent further misunderstandings.

Novus turned 18, CEO Torbjörn Sjöström celebrated his 50th birthday, and Gallup Nordic, our majority owner and one of the world’s oldest research companies, celebrated 82 years.

This Sanity Check highlights the election results in Austria, where the far-right Freedom Party received the most votes, drawing significant attention.

How would the global population vote if they could participate in the American election? A global survey across 42 countries.

This week's podcast episode. How do global tensions affect our region, and how can Sweden and Norway collaborate through these challenges?

The Brand Funnel is a mental model that can be used to map the mental journey people go through before making a purchase decision. - Ieva Englund

The importance of creating space for dialogue between people with different political views in order to find solutions to various societal problems.

Guest on the podcast Novus Sanity Check is Faye Diamond. She has a long background in American political consulting and is a member of the EAPC.

Guest: Bruce Stokes from the Pew Research Center. How did the US get here, and what does this mean for the upcoming election?

Guest Dr. Colin Irwin in a discussion about peace surveys and global research, among other topics.

The guest is Gallup International's newly elected chairman, Michael Nitsche, who is also the owner of Gallup Austria. Both Michael Nitsche and Torbjörn Sjöström serve on Gallup International's board, and in this episode, we hear about Gallup International's role and history.