We help our customers understand their market and the world around them

Novus advisor Lina Karlsson reflects on the importance of being attentive during the entire investigation process to ensure that the final product is both affordable and reliable.

In this episode of Novus Sanity Check, thoughts and insights are shared from different continents - we welcome Munqith Dagher directly from Iraq!

Peter Rosin at Novus has extensive experience from several of the major international data collection companies, writes about the quality problems he has seen within self-recruited panels

Sustainability communication is something that should be prioritized to a higher degree when actors want to reach their customers. Six out of ten think it is important in communication.

To ensure long-term profitability, companies must work with sustainable business development. Something that often gets overlooked is sustainability communication.

Every fifth ad uses a celebrity, it's a fairly common strategy - our advice, however, is to stay away.

Pontus Willebrand talks about how a brand gains traction with its audience and what makes it easier to remember.

Novus has the privilege of working together with many trade unions and a common challenge for many is how to attract young people.

In an interview with Mimmi Gibson, marketing and brand manager for Region Gotland, we get an insight into her work to strengthen Gotland's brand.

"Brands are not something you create. They exist in the minds of stakeholders and are made up of their accumulated perceptions, associations and experiences."

If the panel recruitment is not random, an opinion bias will be built into the panel, this bias is dependent on which recruitment sources were used.

We did an experiment and asked the Swedish people to judge whether they can replace Marabou, Absolut and ICA with others that meet the same expectations.