Reflections from AAPOR 2026 on polling integrity, non-probability panels, and lessons from Jon Krosnick and Gary Langer's key presentations.

Novus elects new board for 2026: Carl Piva joins, Golchin and Bergman depart. Ana Serafimovska becomes CEO, Torbjörn Sjöström named Chairman of the Board.

The Board of Directors of Novus Group International AB has appointed Ana Serafimovska as the new Chief Executive Officer. She succeeds Torbjörn Sjöström, who is proposed to take on the role of Chairman of the Board. The transition will take place on May 7, 2026. Ana Serafimovska has been with Novus for 15 years and currently holds the position of Deputy CEO and CFO. Given her deep knowledge of both the organization and the business, the Board's assessment is that she has the best qualifications to lead the company into its next phase of development. Torbjörn Sjöström is stepping down as CEO after a significant period in the company's development. He is now proposed to take on the role of Chairman of the Board, where, in addition to leading the Board's work, he will contribute strategic focus and a long-term ownership perspective. Torbjörn will also continue to be engaged in selected operational projects as Executive Chairman, with particular focus on voter opinion, customer relations, and international research contexts. Jan Scherman, who previously held the role of Chairman of the Board, is proposed to take on the role of Deputy Chairman. Comment from the Board: "The Board is very pleased to appoint Ana Serafimovska as the new CEO. As Deputy CEO, Ana has for a long time held significant operational responsibility, and we are already seeing the positive effects of her leadership. With her unique understanding of the business and the strategic opportunities ahead of us, this appointment ensures both continuity and a strong forward-driving force for Novus. With Ana, the company gains a leader who combines innovative ideas with a depth of industry knowledge that few others possess." Comment from Ana Serafimovska: "I am immensely proud of the trust placed in me to lead Novus forward. After 15 years at the company, I know the business in depth and look forward to continuing, together with our skilled employees, to develop Novus with a focus on profitable growth and long-term value creation for our customers and owners." Comment from Torbjörn Sjöström: "I took over as CEO when my father and founder Alf passed away suddenly. Leading Novus for 15 years has been an amazing journey, during which we have built the company into Sweden's most well-known research firm. Ana and I have worked closely together throughout these years, and she has shown a strong ability to lead Novus forward on the path we have set. With Ana as CEO and myself as Chairman of the Board, we create room for both national and international growth. My continued involvement in an advisory role ensures continuity and means that my accumulated experience will continue to contribute to the company's development." About Ana Serafimovska Ana Serafimovska has been with Novus since 2011. As CFO and Deputy CEO, she has held overall responsibility for the company's financial governance, operational management, and strategic execution. She has played a key role in shaping the company's current organization and business planning. For further information, please contact: Josefine Grönlund, e-mail: josefine.gronlund@novus.se

Many communication initiatives begin with a message. But truly great communication often starts even earlier - with an understanding of the recipient.

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