We help our customers understand their market and the world around them

Novus is the research company at the forefront of reliable surveys and provides answers to what your target group thinks, why they think so and how you can act moving forward.

Brand, PR and communication To succeed with your branding, we make sure you understand current and future challenges. Read more

Business development We highlight where the challenges are and where to find the potential for growth. Read more

Customer, member and employee relations Create long-term relationships in an ever-changing world through updated knowledge of your target group. Read more

Society and public relations In order for you to communicate accurately, we find out what people think about your most important issues. Read more

Novus Academy Novus Academy is a unified platform for knowledge sharing and training on surveys. Read more

Novus membership in Gallup International Our membership strengthens Novus globally and expands our network of partners internationally. Read more

What can we help you with? See our contact details here.

We know how your customers or members think

Right now, nothing can be taken for granted or done out of old habit. To achieve success, updated knowledge and facts are required. Novus is the research company at the forefront of reliable surveys and provides answers to what your target group thinks, why they think so and how you can act moving forward. Novus delivers knowledge to companies and organizations in all sectors worldwide.

Novus Stories

SPP (operate in the occupational pension market in the Nordic countries)

These are the differences between women and men’s view on entrepreneurship

The Swedish Internet Foundation

This is how The Swedish Internet Foundation managed to include all of Sweden in its survey

Suicide Zero

With the aim of stopping suicide

Clarifying the results of a survey targeting individuals born abroad.

10 December 2024 - Post

The results of one of our previous studies have in some contexts been misinterpreted and given an incorrect meaning. We wish to clarify what the results showed and provide an accurate representation to prevent further misunderstandings.

Novus celebrated three birthdays, adding up to a total of 150 years!

29 November 2024 - Post

Novus turned 18, CEO Torbjörn Sjöström celebrated his 50th birthday, and Gallup Nordic, our majority owner and one of the world’s oldest research companies, celebrated 82 years.

#85 Christoph Hofinger - Being a hedgehog or a fox

30 October 2024 - Sanitycheck

This Sanity Check highlights the election results in Austria, where the far-right Freedom Party received the most votes, drawing significant attention.

Global Survey: Harris vs. Trump

25 October 2024 - Post

How would the global population vote if they could participate in the American election? A global survey across 42 countries.

#84 Christian Syse - Ukraine, national security and the global situation

18 October 2024 - Sanitycheck

This week's podcast episode. How do global tensions affect our region, and how can Sweden and Norway collaborate through these challenges?

Which of the brand key metrics is the most important to measure?

15 October 2024 - Blogginlägg

The Brand Funnel is a mental model that can be used to map the mental journey people go through before making a purchase decision. - Ieva Englund

Jan Eliasson - Global prospects

12 October 2024 - Sanitycheck

The importance of creating space for dialogue between people with different political views in order to find solutions to various societal problems.

Faye Diamond - The American election from a democratic perspective

01 October 2024 - Sanitycheck

Guest on the podcast Novus Sanity Check is Faye Diamond. She has a long background in American political consulting and is a member of the EAPC.

Bruce Stokes - Polarized voters and media: How does it affect the US election?

27 September 2024 - Sanitycheck

Guest: Bruce Stokes from the Pew Research Center. How did the US get here, and what does this mean for the upcoming election?

Colin Irwin - Peace polls

13 September 2024 - Sanitycheck

Guest Dr. Colin Irwin in a discussion about peace surveys and global research, among other topics.

#79 Michael Nitsche - Surveys and Gallup international

15 August 2024 - Sanitycheck

The guest is Gallup International's newly elected chairman, Michael Nitsche, who is also the owner of Gallup Austria. Both Michael Nitsche and Torbjörn Sjöström serve on Gallup International's board, and in this episode, we hear about Gallup International's role and history.