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Target group segmentation - strategy in marketing & business operations where a broad target group is divided into smaller segments based on characteristics and behaviors.

The Swedish people greatly overestimate the proportion of foreign citizens in Sweden

We can compare results from areas that have a large or small proportion of residents with a foreign background with how it generally looks in Sweden.

In the Novus Sweden panel, we have the opportunity to report results in areas with different socio-economic segregation. Mikael Ohlsson on Novus' blog.

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate.

- about how global brands depend on local insights. Lina Karlsson on Novus' blog.

Åsa Righard was for many years a lawyer with a focus on international IP law and trademark law. Here we get her tips on brand building.

Novus launches the possibility to conduct surveys based on catchment areas.

What is true? On the importance of understanding that authority bubbles, alternative truths and the difference between collective and empirical truth.

Novus brand expert Ieva Englund shares her lessons learned and her best tips for those of you who want to increase the appeal of a place brand.

Torbjörn Sjöström talks to Johnny Heald about how to conduct surveys in fragile conflict zones and the challenges involved with it.

Are periodic customer surveys better than high-frequency surveys? Petra Wiik, senior consultant at Novus, makes sure to guide you right with her analysis.