Opinion polls

Many companies and organisations need to understand and follow public opinion in society. Sometimes it is necessary to understand where the public stands on various issues, for example to get a sense of how important an issue really is. Media coverage can give a distorted picture of how engaged a population really is and where people stand on different issues, which is why this may need to be surveyed to give a clear picture of the will of the people. Some actors use this type of survey to highlight how important their work is, or the share of people who can use their services. Others need to understand public opinion to adapt their offering or find new opportunities going forward.

Society works best when both the public sector and private business are adapted as closely as possible to the views of the population. Surveys like these therefore benefit not only companies and politicians, but also you as an individual and citizen, which genuinely strengthens democracy. 

Party preferences, voter behaviour and political issues

Novus also surveys opinions on political issues. Both parties and other actors can benefit from understanding the political landscape in Sweden. For a party to put forward relevant proposals that are supported by its voter groups, it is important to understand its own voters, and those of other parties. 

It is about following trends and understanding behaviour. In addition to measuring which party an individual intends to vote for, we survey questions such as which political issue is considered most important, which party has the best policy on that issue, and the level of trust in the different parties and their leaders.

Giving politicians the opportunity to respond to the will of the people is the cornerstone of a democracy. It is not just a right for citizens, but an obligation for a researcher to understand. That is why our methods always follow the principles of random sampling and rest on scientifically proven approaches.

Read more about random sampling and our methods here.

Novus Voter Barometer

One of our core activities is the Novus Voter Barometer, which is presented every month in collaboration with TV4 and Göteborgs-Posten. It tracks party preferences and voter behaviour over time. In connection with elections, we also carry out many local voter barometers. Novus is the only research company to have come closest to the election result in all of the last three EU elections.

See the Novus Voter Barometer here.

We help you see the reality behind the numbers

We live in a time marked by development and change. Events around the world and the rapid spread of knowledge are affecting how our attitudes and life patterns shift in a way we have not seen before.

Our consultants follow the public debate and have long experience of opinion polls and market research as a way to understand and interpret the patterns we see today. Together with you, we help formulate the right questions and see the reality behind the numbers.

Whatever your needs, we listen and tailor a solution that best fits your circumstances.

We truly believe that a survey is more than a number with news value. That is why we at Novus have long worked with a deliberate focus on method and quality in both process and delivery.

Attitude surveys

Many public sector organisations need to understand public attitudes and views on various phenomena and areas. We help with all types of attitude mapping. We are at the heart of all the actors in society and have a deep understanding of how society works.

Knowledge mapping

There are many misconceptions in today’s society, ranging from perceptions of companies and organisations to perceptions of various phenomena. Finding out what your target group knows about your own company is often an eye-opener. Lack of knowledge is often an obstacle to getting a message across. We help you map the knowledge around your company and the issues that matter most to you.