Will sales of a new protein powder get a push from those who neither exercise nor believe in supplements? No, it can’t. If generation Z belongs to the TikTok generation and is the target group you want to reach, should you spend the same amount of budget on other social channels like Facebook and Instagram […]

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the proportion of foreign citizens. Novus has asked the Swedish people what percentage of the Swedish population they think was born abroad and what percentage are foreign citizens and compared the answers with SCB population statistics. […]

Below are some examples of this type of survey. Surveys in socio-economically segregated areas (RegSo) RegSo is a nationwide area division from Statistics Norway for the statistical monitoring of socio-economic segregation. RegSO divides Sweden into 3,363 areas and is based on the proportion in this area that has a foreign background. With foreign background is […]

Novus conducts many surveys among residents in socio-economically segregated areas (RegSo). RegSo is a nationwide division of areas with 3,363 areas from Statistics Sweden for statistical monitoring of socio-economic segregation. This area division is based on the percentage of the population in each area that has a foreign background. In the Novus Sweden panel, we […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]