The Novus Sweden Panel (public opinion panel) – a miniature of Sweden
The Novus Sweden Panel is our most effective tool for understanding the public in Sweden. To make sure that our online panel always deliver high quality and reliable results, we build our web panel solely by methods that is scientifically proven to produce reliable results. Online researches where the methods cannot be trusted are not even worth making. The basis is a data collection in which answers and opinions from the public reflect the reality, after which you can with confident make an analysis of the result.
The purpose of the Novus Sweden Panel is to create a representative picture of what us living in Sweden think. As for today the Novus Sweden Panel consists of about 45,000 randomly recruited panelists from all over the country. Together they form a Sweden in miniature.
We only use random recruitment to our panel. This means that the recruitment initiative always comes from Novus. It is not possible to self-register or “apply” to join our web panel, in other words we have no self-recruitment. The reason we do not have any self-recruitment is is to ensure that tha panel is representative nationally in terms of age, gender and region. In order for the panel to correspond to the entire population of Sweden, it is important to have full control over the selection. A randomly recruited selection is also required to report statistical error margins.
The recruitment to the Novus Sweden panel is mainly done through randomly selected telephone interviews in combination with targeted personal invitations to well-known under-represented target groups. To the people who do not have any registered telephone numbers, we send personal invitations by postal mail to ensure that they are also invited to the Novus Sverigepanel. We also use text messages to reach people who do not answer the phone. In this way we reach all target groups.
A panel has a has a certain shelf life, which means that we continuously recruit new members to our panel. This is to ensure that the panel always has active members who form a representative group of the Swedish population. Novus defines an active member a person who responded to at least one survey during the last quarter. The trade organization Esomar has a limit of one year which we think is too generous. We believe that the replacement of inactive members should be made more often to ensure that the panel is always nationally representative.
To choose the right survey method
All surveys are unique and should be treated accordingly. The Novus Sweden panel can be both a substitute and a complement to other methods. We make sure you get the right survey method for your spesific task so that your survey will benefit you as much as possible.
As a customer of Novus, you can sit back and rest assured that we take care of all the practicality and that the survey is conducted with the highest quality. We are happy to answer any of your questions. Talk to your representative at Novus or if have not been in contact with us before send us your question here.