Novus is Sweden’s most cited analysis and knowledge company in the media. Reaching out and gaining what is known as earned media requires a clear strategy and relevant content. This is where Novus is the right partner. Editorial teams across the country’s media companies know that Novus is a trustworthy, high-quality source of information. We have the experience and expertise needed to create relevant, engaging and new material with news value to earn attention, whether your target audience is the general public or a specific, narrower group. 

We are also well established in opinion and politics, which gives us access to a large arena of decision-makers. When you need a basis for understanding how a particular issue is received by different groups, how to communicate to get your message across or how to exert influence, Novus can help you, whether your target audience is company executives, politicians, civil servants or other decision-makers. 

Public Relations Campaigns 

Many of our clients turn to us when they want to gain earned media. Interesting and relevant issues and facts always find a place in the media. Novus is a strong brand in Swedish newsrooms because they know Novus stands for quality, which is why our clients’ surveys are often featured in the media. We offer several so-called omnibus surveys, where you as a client can buy individual questions. Most of these omnibus surveys run weekly, and some run monthly. Whichever omnibus you choose, it is a cost-effective way to get your question out into the media. Read more about our omnibus surveys here.

Public Affairs Support 

Understanding how different groups perceive and reason about a specific issue is key to being able to influence. Thanks to our strong brand and credibility, we have access to hard-to-reach target groups such as politicians, civil servants and decision-makers in specific areas. When you need deeper insight into how your issues, fields and topics resonate with senior executives, Novus is the right partner for you. 

Almedalen 

Are you planning to attend Almedalen? Then Novus is your best partner. We have helped countless companies and organisations develop relevant and interesting material for debates, seminars and media campaigns. Let’s meet to discuss your plans, questions, purposes and goals. With our experience, we can help you achieve the impact and results you are aiming for.