Methods

A little more about our working methods.

We work method-independent

We have a wide range of quantitative and qualitative methods. We always put our focus on the problem or the challenge that the survey needs to solve, and what scope or level of ambition that is required for the assignment at hand. We will recommend the method that we believe does the job the best. We are method independent, and are never bound to use only one specific method.

When it comes to quantitative methods, we do surveys via web, phone, sms, e-mail or on-site interviews. When it comes to qualitative methods, we use focus groups and in-depth interviews (face to face as well as online), insight forums and ethnography.