This is how you succeed with your marketing efforts on a global market

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

The importance of doing your homework, literally

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders …

For the second year in a row, Novus, on behalf of Mitt Liv, has had the privilege of surveying how …

How often do Swedes think about death and how difficult is it really to talk about the end of life? …

As everyone knows, e-commerce got a real boost during the pandemic, but where are we going when the industry enters …