We help our customers understand their market and the world around them

Novus is the research company at the forefront of reliable surveys and provides answers to what your target group thinks, why they think so and how you can act moving forward.

Brand, PR and communication To succeed with your branding, we make sure you understand current and future challenges. Read more

Business development We highlight where the challenges are and where to find the potential for growth. Read more

Customer, member and employee relations Create long-term relationships in an ever-changing world through updated knowledge of your target group. Read more

Society and public relations In order for you to communicate accurately, we find out what people think about your most important issues. Read more

Novus Academy Novus Academy is a unified platform for knowledge sharing and training on surveys. Read more

Novus membership in Gallup International Our membership strengthens Novus globally and expands our network of partners internationally. Read more

What can we help you with? See our contact details here.

We know how your customers or members think

Right now, nothing can be taken for granted or done out of old habit. To achieve success, updated knowledge and facts are required. Novus is the research company at the forefront of reliable surveys and provides answers to what your target group thinks, why they think so and how you can act moving forward. Novus delivers knowledge to companies and organizations in all sectors worldwide.

Novus Stories

SPP (operate in the occupational pension market in the Nordic countries)

These are the differences between women and men’s view on entrepreneurship

The Swedish Internet Foundation

This is how The Swedish Internet Foundation managed to include all of Sweden in its survey

Suicide Zero

With the aim of stopping suicide

#98 - Claire Durand - Democracy in the world

22 August 2025 - Sanitycheck

Torbjörn Sjöström och Claire Durand reflekterar över undersökningsbranschens nyckelroll i att på ett neutralt sätt främja demokratin.

#97 - Dr. Tim Johnson -"shared core of knowledge"

11 July 2025 - Sanitycheck

Torbjörn Sjöström and Tim Johnson also discuss the need for a "shared core of knowledge" and the importance of having clear, reliable, and accessible factual data to use both for public distribution and for other researchers to use.

Country of origin: made to matter?

25 June 2025 - Blogginlägg

Novus har genomfört en undersökning som visar att 6 av 10 svenska konsumenter anser att ursprungsland är viktigt i deras köpbeslut. För de flesta svenskar bär märkningen "Made in..." mer än ett symboliskt värde som påverkar både förtroende, upplevd kvalitet och viljan att köpa.

Clarifying the results of a survey targeting individuals born abroad.

10 December 2024 - Post

The results of one of our previous studies have in some contexts been misinterpreted and given an incorrect meaning. We wish to clarify what the results showed and provide an accurate representation to prevent further misunderstandings.

Novus celebrated three birthdays, adding up to a total of 150 years!

29 November 2024 - Post

Novus turned 18, CEO Torbjörn Sjöström celebrated his 50th birthday, and Gallup Nordic, our majority owner and one of the world’s oldest research companies, celebrated 82 years.

#85 Christoph Hofinger - Being a hedgehog or a fox

30 October 2024 - Sanitycheck

This Sanity Check highlights the election results in Austria, where the far-right Freedom Party received the most votes, drawing significant attention.