“Paprika is the new beef tenderloin!” a friend of mine jokingly – but not entirely wrongly – claimed when we were talking recently about how expensive everything is these days. The fact that we have become poorer in the last year has hardly escaped anyone, and it is not least noticeable when we shop for […]

Brand tracking can provide comprehensive and descriptive information about your brand over time, but they don’t say anything about what makes the market’s perceptions of your brand change. Many struggle with the challenge of understanding what drives value in the market and what should be invested in to optimize brand work. However, very few do […]

Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy surrounding the accuracy of brand valuations, with some experts claiming they are meaningless while others believe they are critical to understanding a brand’s value. The more nuanced stance is to recognize that brand valuation can […]

Turbulent times come and go, but strong brands endure. In this month’s Novus invite, Pia Rosin reminds us how important trust is when the crisis comes. It is important to be prepared so that, just like Pia, you can “eat crises for breakfast”, then add good self-confidence to the mix and we have a winning […]

The other week, Telenor’s press manager and I held an internal meeting on how we work with crisis management. Colleagues expressed surprise that we work extremely structured and always according to the same process. Maybe we killed the communication department’s image as “nice guys”, but the truth is that good communication is well thought out […]