Unfortunately, it needs to be constantly reminded that good surveys give a good picture of the citizen’s opinion. It’s just …

“Paprika is the new beef tenderloin!” a friend of mine jokingly – but not entirely wrongly – claimed when we …

Brand tracking can provide comprehensive and descriptive information about your brand over time, but they don’t say anything about what …

Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy …

Turbulent times come and go, but strong brands endure. In this month’s Novus invite, Pia Rosin reminds us how important …