This is an excerpt from Torbjörn Sjöström’s opening speech during Almedagsveckan on the big PR day. Where the theme was truth. What is true? On the importance of understanding that authority bubbles, alternative truths and the difference between collective and empirical truth. Knowledge according to Plato is:  Beliefs that are both true and one has […]

We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]

Periodic customer measurements (strategic) or high-frequency measurements (operational) – which is really best? As always, it is the purpose that determines the type of decisions and actions you want to be able to take based on the results. Business plan and strategy work is carried out periodically, and this requires fact-based decision-making that reduces the […]

The work with diversity and inclusion is important to the majority of Swedes. At the same time, one in four does not trust that companies that talk about these issues also implement their promises in practice. How can employers, companies and organizations become better at working for wider inclusion and increased diversity? An important and […]

Inclusive communication. Something that is becoming more of a buzzword than truth. There is a lot of talk about it. Most people want it and say they prioritize it. But what is it really? Inclusive communication is about portraying all people and realities in society, regardless of age, gender identity, religion, ethnicity, body shape or […]