– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]

A completely new type of product is to be launched, it is super smart and there is nothing like it on the market. We imagine that it is, for example, a flying skateboard, no one has seen it before and now it will be launched with noise and bang. Of course, it must have a […]

Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an address where you can choose between circle, rectangle, polygon. It is possible to zoom or pan these to the appropriate size. The number of interviews that can be conducted is based on the size of […]

This is an excerpt from Torbjörn Sjöström’s opening speech during Almedagsveckan on the big PR day. Where the theme was truth. What is true? On the importance of understanding that authority bubbles, alternative truths and the difference between collective and empirical truth. Knowledge according to Plato is:  Beliefs that are both true and one has […]

We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]