Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an address where you can choose between circle, rectangle, polygon. It is possible to zoom or pan these to the appropriate size. The number of interviews that can be conducted is based on the size of […]

This is an excerpt from Torbjörn Sjöström’s opening speech during Almedagsveckan on the big PR day. Where the theme was truth. What is true? On the importance of understanding that authority bubbles, alternative truths and the difference between collective and empirical truth. Knowledge according to Plato is:  Beliefs that are both true and one has […]

We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]

Periodic customer measurements (strategic) or high-frequency measurements (operational) – which is really best? As always, it is the purpose that determines the type of decisions and actions you want to be able to take based on the results. Business plan and strategy work is carried out periodically, and this requires fact-based decision-making that reduces the […]

The work with diversity and inclusion is important to the majority of Swedes. At the same time, one in four does not trust that companies that talk about these issues also implement their promises in practice. How can employers, companies and organizations become better at working for wider inclusion and increased diversity? An important and […]