Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders …

A completely new type of product is to be launched, it is super smart and there is nothing like it …

Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an …

This is an excerpt from Torbjörn Sjöström’s opening speech during Almedagsveckan on the big PR day. Where the theme was …