Novus conducts many surveys among residents in socio-economically segregated areas (RegSo). RegSo is a nationwide division of areas with 3,363 areas from Statistics Sweden for statistical monitoring of socio-economic segregation. This area division is based on the percentage of the population in each area that has a foreign background. In the Novus Sweden panel, we […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]

For the second year in a row, Novus, on behalf of Mitt Liv, has had the privilege of surveying how Swedish companies and organizations work with inclusion and diversity. We have taken the lead by surveying managers at different levels, which gives us a real inside perspective of how companies and organizations work with inclusion […]

How often do Swedes think about death and how difficult is it really to talk about the end of life? On behalf of Fonus, Novus conducted an extensive investigation that resulted in the report Swedes on death. At a breakfast seminar, nearly 100 people joined in to hear more about how the survey spread across […]