A common misconception is that web panels need to be representative based on the demographic distribution of the population. However, it is the survey results that must be representative. What produces representative and thus reliable results is: Recruitment to the panel via probability sampling. Randomly stratified samples in each panel survey. Weighting on relevant variables. […]

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the proportion of foreign citizens. Novus has asked the Swedish people what percentage of the Swedish population they think was born abroad and what percentage are foreign citizens and compared the answers with SCB population statistics. […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an address where you can choose between circle, rectangle, polygon. It is possible to zoom or pan these to the appropriate size. The number of interviews that can be conducted is based on the size of […]

Thinking about evaluating your latest or upcoming campaign? Then we want to advise you on what you need to think about before you do it. When we at Novus talk about campaign evaluations, we don’t mean technical digital key figures. We are primarily referring to survey-based campaign measurements that are carried out with the same […]