Novus Sweden panel vs. other types of web panels

A common misconception is that web panels need to be representative based on the demographic distribution of the population. However, …

The Swedish people greatly overestimate the proportion of foreign citizens in Sweden

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the …

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an …

Thinking about evaluating your latest or upcoming campaign? Then we want to advise you on what you need to think …