Novus Sweden panel vs. other types of web panels

28 sep 2023

A common misconception is that web panels need to be representative based on the demographic distribution of the population. However, it is the survey results that must be representative. What produces representative and thus reliable results is: Recruitment to the panel via probability sampling. Randomly stratified samples in each panel survey. Weighting on relevant variables. […]

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The Swedish people greatly overestimate the proportion of foreign citizens in Sweden

20 sep 2023

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the proportion of foreign citizens. Novus has asked the Swedish people what percentage of the Swedish population they think was born abroad and what percentage are foreign citizens and compared the answers with SCB population statistics. […]

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This is how you succeed with your marketing efforts on a global market

28 aug 2023

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

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