The path to long-term relationships It is no secret that satisfied customers lead to increased sales, as well as that satisfied members or employees create a more creative and constructive environment. But how can you then find out what the customers or members really think about your company and your products or services? What is […]

SPP, a prominent group in occupational pensions and pension savings within the Nordic countries, commissioned Novus to conduct a survey which aims to understand and support female entrepreneurs as well as women in general in entrepreneurship.   Hjalmar Strid, Client Advisor for Novus and responsible for the project: – The process started with SPP reaching […]

“An assurance that every step forward is carefully anchored in reality” The Swedish Equestrian Association (Svenska Ridsportförbundet)  is a broad member association where the associations are found all over the country and differ in both size and character. In Novus, the association has found a cooperation partner who assists in taking the temperature of the […]

Brand tracking can provide comprehensive and descriptive information about your brand over time, but they don’t say anything about what makes the market’s perceptions of your brand change. Many struggle with the challenge of understanding what drives value in the market and what should be invested in to optimize brand work. However, very few do […]

The other week, Telenor’s press manager and I held an internal meeting on how we work with crisis management. Colleagues expressed surprise that we work extremely structured and always according to the same process. Maybe we killed the communication department’s image as “nice guys”, but the truth is that good communication is well thought out […]