How to maximize the financial value of your brand

Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy …

Campaign evaluations – but how do you do them?

Thinking about evaluating your latest or upcoming campaign? Then we want to advise you on what you need to think …

We noted that TV6 used a split screen solution for advertising during the Skiing World Cup which enabled viewers to …

There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the …

Novus invites Mats Rönne One of my biggest aha moments as a marketer came when I read a column by …