For the second year in a row, Novus, on behalf of Mitt Liv, has had the privilege of surveying how Swedish companies and organizations work with inclusion and diversity. We have taken the lead by surveying managers at different levels, which gives us a real inside perspective of how companies and organizations work with inclusion […]

Unfortunately, it needs to be constantly reminded that good surveys give a good picture of the citizen’s opinion. It’s just like anything else that the bad examples define an entire industry. Failures in the form of unscientific investigations lead to a distrust of the scientifically based, as de Novus does. This is a negative spiral […]

“Paprika is the new beef tenderloin!” a friend of mine jokingly – but not entirely wrongly – claimed when we were talking recently about how expensive everything is these days. The fact that we have become poorer in the last year has hardly escaped anyone, and it is not least noticeable when we shop for […]

Brand tracking can provide comprehensive and descriptive information about your brand over time, but they don’t say anything about what makes the market’s perceptions of your brand change. Many struggle with the challenge of understanding what drives value in the market and what should be invested in to optimize brand work. However, very few do […]

Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy surrounding the accuracy of brand valuations, with some experts claiming they are meaningless while others believe they are critical to understanding a brand’s value. The more nuanced stance is to recognize that brand valuation can […]