By allowing self-recruitment to your panel, you open yourself up to problems. Many of the problems that exist in data acquisition in surveys are rooted in the fact that you do not have control over your recruitment. The only way to really control who or what comes in is to use a random public selection […]

You should highlight this in your communication more clearly, your target group believes that this priority is something that makes you unique on the market, the consumer is willing to consider a purchase to a greater degree if the product is made of 100% recycled material, so it can sometimes sound under my presentations to […]

Adam Bergsveen, sustainability consultant and has worked with communication and sustainability for the past 25 years in business, civil society and politics – shares his thoughts on sustainability communication. To ensure long-term profitability, companies today must work with sustainable business development. An important part of this, which is often overlooked, is sustainability communication. Sustainability communication […]

Every fifth ad uses a celebrity, it’s a fairly common strategy to strengthen your brand and increase awareness. If you were to ask our advice as brand analysts, we in the research industry would probably say in unison – stay away from celebrities in advertising! It is interesting to reflect on why something so common […]

Novus has invited Art Director Pontus Willebrand, who shares his thoughts on branding, design expression and graphic identity, among other things. “A brand that is unique and instantly recognizable has a greater chance of sticking with consumers and being remembered.” A design expression or graphic identity is basically a tool to increase sales, membership or […]