Adam Bergsveen, sustainability consultant and has worked with communication and sustainability for the past 25 years in business, civil society and politics – shares his thoughts on sustainability communication. To ensure long-term profitability, companies today must work with sustainable business development. An important part of this, which is often overlooked, is sustainability communication. Sustainability communication […]

Every fifth ad uses a celebrity, it’s a fairly common strategy to strengthen your brand and increase awareness. If you were to ask our advice as brand analysts, we in the research industry would probably say in unison – stay away from celebrities in advertising! It is interesting to reflect on why something so common […]

Novus has invited Art Director Pontus Willebrand, who shares his thoughts on branding, design expression and graphic identity, among other things. “A brand that is unique and instantly recognizable has a greater chance of sticking with consumers and being remembered.” A design expression or graphic identity is basically a tool to increase sales, membership or […]

Novus has the privilege of working together with many trade unions and employers’ organizations and a common challenge for many is how to reach and attract young people from different perspectives. The challenges differ depending on the union and profession, but there is a clear focus today on exploring how to successfully attract young people […]

In an interview with Mimmi Gibson, Business Strategist for Attractiveness and Marketing and Brand Manager for Region Gotland, we get an insight into her work in shaping Gotland as an attractive destination. Where her main mission is to increase Gotland’s fiscal power by attracting more residents to the island – and our conversation highlights her passion […]