This is one of the most common questions asked when tracking brand efforts. Often, the client has concluded that it must be awareness or preference. But saying that awareness or preference is the most optimal key metric is like claiming that socks or a scarf are the most optimal garments. Of course, you want at […]

What does it actually mean to do a cost-effective market research? Today’s access to free tools and platforms means great opportunities for those who want to work smart, but also hides some pitfalls. Novus advisor Lina Karlsson reflects on the importance of being attentive during the entire investigation process to ensure that the final product […]

By allowing self-recruitment to your panel, you open yourself up to problems. Many of the problems that exist in data acquisition in surveys are rooted in the fact that you do not have control over your recruitment. The only way to really control who or what comes in is to use a random public selection […]

You should highlight this in your communication more clearly, your target group believes that this priority is something that makes you unique on the market, the consumer is willing to consider a purchase to a greater degree if the product is made of 100% recycled material, so it can sometimes sound under my presentations to […]

Adam Bergsveen, sustainability consultant and has worked with communication and sustainability for the past 25 years in business, civil society and politics – shares his thoughts on sustainability communication. To ensure long-term profitability, companies today must work with sustainable business development. An important part of this, which is often overlooked, is sustainability communication. Sustainability communication […]