The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the proportion of foreign citizens. Novus has asked the Swedish people what percentage of the Swedish population they think was born abroad and what percentage are foreign citizens and compared the answers with SCB population statistics. […]

Unfortunately, it needs to be constantly reminded that good surveys give a good picture of the citizen’s opinion. It’s just like anything else that the bad examples define an entire industry. Failures in the form of unscientific investigations lead to a distrust of the scientifically based, as de Novus does. This is a negative spiral […]

Turbulent times come and go, but strong brands endure. In this month’s Novus invite, Pia Rosin reminds us how important trust is when the crisis comes. It is important to be prepared so that, just like Pia, you can “eat crises for breakfast”, then add good self-confidence to the mix and we have a winning […]

We noted that TV6 used a split screen solution for advertising during the Skiing World Cup which enabled viewers to follow the competitions even during the commercial break. Curious as we are, we decided to investigate whether the public noticed the advertising format, whether they liked the solution and if they paid more attention to […]

There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the concept itself. Most often, advertising fatigue is described as a phenomenon that occurs when a person is exposed to an oversaturation of advertising messages, but the way to define the oversaturation can be several – […]