How can the union increase interest in membership among young people?

27 okt 2023

Novus has the privilege of working together with many trade unions and employers’ organizations and a common challenge for many is how to reach and attract young people from different perspectives. The challenges differ depending on the union and profession, but there is a clear focus today on exploring how to successfully attract young people […]

Läs inlägg

Novus Sweden panel vs. other types of web panels

28 sep 2023

A common misconception is that web panels need to be representative based on the demographic distribution of the population. However, it is the survey results that must be representative. What produces representative and thus reliable results is: Recruitment to the panel via probability sampling. Randomly stratified samples in each panel survey. Weighting on relevant variables. […]

Läs inlägg

The Swedish people greatly overestimate the proportion of foreign citizens in Sweden

20 sep 2023

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the proportion of foreign citizens. Novus has asked the Swedish people what percentage of the Swedish population they think was born abroad and what percentage are foreign citizens and compared the answers with SCB population statistics. […]

Läs inlägg

Novus is a specialist in investigations in segregated and vulnerable areas

12 sep 2023

Below are some examples of this type of survey. Surveys in socio-economically segregated areas (RegSo) RegSo is a nationwide area division from Statistics Norway for the statistical monitoring of socio-economic segregation. RegSO divides Sweden into 3,363 areas and is based on the proportion in this area that has a foreign background. With foreign background is […]

Läs inlägg

This is how you succeed with your marketing efforts on a global market

28 aug 2023

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

Läs inlägg
Sida av 2
{{ _sitesettings.l10n.newslettersignup.closedcontent }}
{{ _sitesettings.l10n.newslettersignup.opencontent }}:
{{ _sitesettings.l10n.newslettersignup.opencontent }}: