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These are the differences between women and men’s view on entrepreneurship

20 mar 2024

SPP, a prominent group in occupational pensions and pension savings within the Nordic countries, commissioned Novus to conduct a survey which aims to understand and support female entrepreneurs as well as women in general in entrepreneurship.   Hjalmar Strid, Client Advisor for Novus and responsible for the project: – The process started with SPP reaching […]

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Public trademark – to be or not to be, is that really the question?

17 okt 2023

The debate about the appropriateness of public organizations (such as municipalities, authorities or other administrative bodies) increasingly engaging in branding work flares up at regular intervals. Now most recently in relation to the issue of the growing number of communicators within Swedish administration. Branding has historically been associated with the private sector, and with attempts […]

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