News

Mimmi Gibson: The key to Gotland’s attractiveness and growth

24 okt 2023

In an interview with Mimmi Gibson, Business Strategist for Attractiveness and Marketing and Brand Manager for Region Gotland, we get an insight into her work in shaping Gotland as an attractive destination. Where her main mission is to increase Gotland’s fiscal power by attracting more residents to the island – and our conversation highlights her passion […]

Läs inlägg

Public trademark – to be or not to be, is that really the question?

17 okt 2023

The debate about the appropriateness of public organizations (such as municipalities, authorities or other administrative bodies) increasingly engaging in branding work flares up at regular intervals. Now most recently in relation to the issue of the growing number of communicators within Swedish administration. Branding has historically been associated with the private sector, and with attempts […]

Läs inlägg
Sida av 1
{{ _sitesettings.l10n.newslettersignup.closedcontent }}
{{ _sitesettings.l10n.newslettersignup.opencontent }}:
{{ _sitesettings.l10n.newslettersignup.opencontent }}: