Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy surrounding the accuracy of brand valuations, with some experts claiming they are meaningless while others believe they are critical to understanding a brand’s value. The more nuanced stance is to recognize that brand valuation can […]

Thinking about evaluating your latest or upcoming campaign? Then we want to advise you on what you need to think about before you do it. When we at Novus talk about campaign evaluations, we don’t mean technical digital key figures. We are primarily referring to survey-based campaign measurements that are carried out with the same […]

We noted that TV6 used a split screen solution for advertising during the Skiing World Cup which enabled viewers to follow the competitions even during the commercial break. Curious as we are, we decided to investigate whether the public noticed the advertising format, whether they liked the solution and if they paid more attention to […]

There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the concept itself. Most often, advertising fatigue is described as a phenomenon that occurs when a person is exposed to an oversaturation of advertising messages, but the way to define the oversaturation can be several – […]

Novus invites Mats Rönne One of my biggest aha moments as a marketer came when I read a column by Rory Sutherland in the UK Campaign a number of years ago. Rory’s thesis was that the problem we have as marketers is not really being able to demonstrate that advertising works – although that can […]