How to maximize the financial value of your brand
![Alexander Todoran, senior varumärkesrådgivare](https://novus.se/wp-content/uploads/2023/04/novusbjuderinalexandertodoran-290x240.jpg)
Brand valuation is a process where you assign a financial value to a brand. However, there has been much controversy surrounding the accuracy of brand valuations, with some experts claiming they are meaningless while others believe they are critical to understanding a brand’s value. The more nuanced stance is to recognize that brand valuation can […]