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Is the advertising working the wrong way or is the advertising working the wrong way for management?

Mats Rönne gästar Novus Blogg
23 feb 2023

Novus invites Mats Rönne One of my biggest aha moments as a marketer came when I read a column by Rory Sutherland in the UK Campaign a number of years ago. Rory’s thesis was that the problem we have as marketers is not really being able to demonstrate that advertising works – although that can […]

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