Brands and consumer power: Who is really in control?

The war in Ukraine that we have witnessed since the end of February 2022 has caused a strong reaction from …

Segmentation! – A winning and profitable shortcut to your growth segments

Will sales of a new protein powder get a push from those who neither exercise nor believe in supplements? No, …

The average Swede has a good grasp of the proportion of foreign-born people, but a much poorer grasp of the …

Below are some examples of this type of survey. Surveys in socio-economically segregated areas (RegSo) RegSo is a nationwide area …

Novus conducts many surveys among residents in socio-economically segregated areas (RegSo). RegSo is a nationwide division of areas with 3,363 …