Novus conducts many surveys among residents in socio-economically segregated areas (RegSo). RegSo is a nationwide division of areas with 3,363 areas from Statistics Sweden for statistical monitoring of socio-economic segregation. This area division is based on the percentage of the population in each area that has a foreign background. In the Novus Sweden panel, we […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]

A completely new type of product is to be launched, it is super smart and there is nothing like it on the market. We imagine that it is, for example, a flying skateboard, no one has seen it before and now it will be launched with noise and bang. Of course, it must have a […]

Novus launches the possibility to conduct surveys based on catchment areas. Novus can create a geometric selection based on an address where you can choose between circle, rectangle, polygon. It is possible to zoom or pan these to the appropriate size. The number of interviews that can be conducted is based on the size of […]