In-depth focus – Business and operational development

Innovation

We help you throughout the innovation process, whatever it involves. This can include idea generation, product development, concept development, user testing (UX), pricing, design, logos, packaging, and more. The purpose of the innovation process is to solve a customer need. Insights gathered along the way then form the foundation for building your offering.

New products and services are launched all the time. Since there are so many launches, we also see that many of them fail. The reason is often that the “homework” hasn’t been done, meaning there’s a lack of insights based on the customer’s actual needs. Failed launches cost companies large sums of money every year.

Increase the likelihood of a successful launch and let us help you in your innovation process.

Growth Potential

How much can you grow with your existing product portfolio? Most companies want to grow, but it’s not always clear how growth is best achieved. In a rapidly changing market, you need to keep track of your customers, the market’s needs, and your competitors. Knowledge is a prerequisite for growth. We help map out your growth potential.

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Ethnography

Ethnography, rooted in anthropology, is a powerful tool for gaining insights holistically. It is a superior method for understanding how products and services fit, or don’t fit, into people’s everyday lives. In an ethnographic study, we become part of someone else’s life for a time, always in the context of everyday life, experiencing how things actually happen, which provides a good understanding of the difficulties, problems, and opportunities for services and products.

Needs Assessment

Do you have a new product idea? Is there a market for this new product idea? We help you identify market needs to determine whether there’s room for new products and services.