Take your brand and communication into the future In order to achieve success in the branding process, it is important to have knowledge of all the challenges that your brand currently has and is facing in the future. Genuine brand knowledge provides the prerequisites for a brand strategy that gives effect. When we work with […]

The annual survey Swedes and the Internet has received increasing attention over the years. Novus has helped The Swedish Internet Foundation to carry out all the research that forms the basis of the report. “Novus has helped us develop a time- and cost-effective model,” says Jannike Tillå at The Swedish Internet Foundation. The Swedes and […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]

Novus has been entrusted with investigating the Swedes’ view of Finland. Swedes are increasingly positive about Finland, crisis management and the joint NATO application contribute to the positive attitude. More than half of Swedes see Finland as an equal country, potentially thanks to President Sanna Marin. Despite that, our survey shows that it is sauna, […]