Novus has been entrusted with investigating the Swedes’ view of Finland. Swedes are increasingly positive about Finland, crisis management and the joint NATO application contribute to the positive attitude. More than half of Swedes see Finland as an equal country, potentially thanks to President Sanna Marin. Despite that, our survey shows that it is sauna, […]

We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]

For the second year in a row, Novus, on behalf of Mitt Liv, has had the privilege of surveying how Swedish companies and organizations work with inclusion and diversity. We have taken the lead by surveying managers at different levels, which gives us a real inside perspective of how companies and organizations work with inclusion […]

How often do Swedes think about death and how difficult is it really to talk about the end of life? On behalf of Fonus, Novus conducted an extensive investigation that resulted in the report Swedes on death. At a breakfast seminar, nearly 100 people joined in to hear more about how the survey spread across […]

Skapa struktur för er marknadsbearbetning Alla lyssnar inte på samma argument, alla har inte samma behov och alla har inte samma triggers för att lyssna. Genom en segmentering av din målgrupp tar du dig från en masskommunikation till en relevant kommunikation för individerna. En målgrupp är ofta heterogen och består av personer som är i […]