This is one of the most common questions asked when tracking brand efforts. Often, the client has concluded that it must be awareness or preference. But saying that awareness or preference is the most optimal key metric is like claiming that socks or a scarf are the most optimal garments. Of course, you want at […]

Take your brand and communication into the future In order to achieve success in the branding process, it is important to have knowledge of all the challenges that your brand currently has and is facing in the future. Genuine brand knowledge provides the prerequisites for a brand strategy that gives effect. When we work with […]

The annual survey Swedes and the Internet has received increasing attention over the years. Novus has helped The Swedish Internet Foundation to carry out all the research that forms the basis of the report. “Novus has helped us develop a time- and cost-effective model,” says Jannike Tillå at The Swedish Internet Foundation. The Swedes and […]

Novus has conducted a survey on behalf of the organization Mitt Liv, which works for diversity and inclusion in the labor market. The aim was to see how many companies are actively working on the issue, to understand their driving forces and challenges, as well as what tools they need to open up to more […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]