In a global world where products are manufactured in one country, designed in another, and sold in a third, it’s easy to underestimate the role that brand origin plays in the eyes of the consumer. The recent trade war between the U.S. and the rest of the world reminds us that a product’s country of […]

Take your brand and communication into the future In order to achieve success in the branding process, it is important to have knowledge of all the challenges that your brand currently has and is facing in the future. Genuine brand knowledge provides the prerequisites for a brand strategy that gives effect. When we work with […]

This is one of the most common questions asked when tracking brand efforts. Often, the client has concluded that it must be awareness or preference. But saying that awareness or preference is the most optimal key metric is like claiming that socks or a scarf are the most optimal garments. Of course, you want at […]

Max Bon de Veire is the Managing Director of M&C Saatchi Stockholm and Re Nordics. He is a brand strategist and marketing leader specialising in holistic brand growth, with a focus on strategic transformation, communications, brand design, and customer experience. On top of this, he is now contributing as a guest blogger for Novus. In […]

You should highlight this in your communication more clearly, your target group believes that this priority is something that makes you unique on the market, the consumer is willing to consider a purchase to a greater degree if the product is made of 100% recycled material, so it can sometimes sound under my presentations to […]