Dr. Tim Johnson, PhD in Sociology, professor, lecturer, and former president of both AAPOR and WAPOR, joins the latest episode of Novus Sanity Check. This week’s episode features a discussion on research, the importance of protecting factual neutrality, and methodological development within the survey research industry. Torbjörn Sjöström and Tim Johnson also discuss the need […]

The path to long-term relationships It is no secret that satisfied customers lead to increased sales, as well as that satisfied members or employees create a more creative and constructive environment. But how can you then find out what the customers or members really think about your company and your products or services? What is […]

The results from one of our previous studies have in some contexts been misinterpreted and given an incorrect meaning. Here, we want to clarify what the results showed and provide an accurate picture to prevent further misunderstandings. A few years ago, we at Novus conducted a study commissioned by one of our clients, which contained […]

Guest Dr. Colin Irwin in a discussion on peace surveys and global research. Colin Irwin received a Lifetime Achievement Award from the World Association of Public Opinion Research (WAPOR), in part for his work on peace surveys, which played a central role in the peace process in Northern Ireland. He has advised the UN’s Department […]

What does it actually mean to do a cost-effective market research? Today’s access to free tools and platforms means great opportunities for those who want to work smart, but also hides some pitfalls. Novus advisor Lina Karlsson reflects on the importance of being attentive during the entire investigation process to ensure that the final product […]