The path to long-term relationships It is no secret that satisfied customers lead to increased sales, as well as that satisfied members or employees create a more creative and constructive environment. But how can you then find out what the customers or members really think about your company and your products or services? What is […]

What does it actually mean to do a cost-effective market research? Today’s access to free tools and platforms means great opportunities for those who want to work smart, but also hides some pitfalls. Novus advisor Lina Karlsson reflects on the importance of being attentive during the entire investigation process to ensure that the final product […]

In this episode thoughts and insights from different continents are shared. What differences exist between Sweden and Iraq when it comes to the possibility of conducting surveys, what cultural differences are there and how does society view answering surveys? Munqith Dagher and Torbjörn Sjöström also discuss cultural differences between Islam and Christian culture, how it […]

“An assurance that every step forward is carefully anchored in reality” The Swedish Equestrian Association (Svenska Ridsportförbundet)  is a broad member association where the associations are found all over the country and differ in both size and character. In Novus, the association has found a cooperation partner who assists in taking the temperature of the […]

Each suicide is one too many. Yet four people a day take their own lives. Suicide Zero works to reduce suicides. One of the initiatives is the award-winning book Vital Talk. With the support of Novus’ research, the organization is now pushing the initiative further. For a society without suicide. Suicide is the most common […]