The results from one of our previous studies have in some contexts been misinterpreted and given an incorrect meaning. Here, we want to clarify what the results showed and provide an accurate picture to prevent further misunderstandings. A few years ago, we at Novus conducted a study commissioned by one of our clients, which contained […]

Guest Dr. Colin Irwin in a discussion on peace surveys and global research. Colin Irwin received a Lifetime Achievement Award from the World Association of Public Opinion Research (WAPOR), in part for his work on peace surveys, which played a central role in the peace process in Northern Ireland. He has advised the UN’s Department […]

The path to long-term relationships It is no secret that satisfied customers lead to increased sales, as well as that satisfied members or employees create a more creative and constructive environment. But how can you then find out what the customers or members really think about your company and your products or services? What is […]

What does it actually mean to do a cost-effective market research? Today’s access to free tools and platforms means great opportunities for those who want to work smart, but also hides some pitfalls. Novus advisor Lina Karlsson reflects on the importance of being attentive during the entire investigation process to ensure that the final product […]

In this episode thoughts and insights from different continents are shared. What differences exist between Sweden and Iraq when it comes to the possibility of conducting surveys, what cultural differences are there and how does society view answering surveys? Munqith Dagher and Torbjörn Sjöström also discuss cultural differences between Islam and Christian culture, how it […]