Will sales of a new protein powder get a push from those who neither exercise nor believe in supplements? No, it can’t. If generation Z belongs to the TikTok generation and is the target group you want to reach, should you spend the same amount of budget on other social channels like Facebook and Instagram […]

A completely new type of product is to be launched, it is super smart and there is nothing like it on the market. We imagine that it is, for example, a flying skateboard, no one has seen it before and now it will be launched with noise and bang. Of course, it must have a […]

Inclusive communication. Something that is becoming more of a buzzword than truth. There is a lot of talk about it. Most people want it and say they prioritize it. But what is it really? Inclusive communication is about portraying all people and realities in society, regardless of age, gender identity, religion, ethnicity, body shape or […]

The other week, Telenor’s press manager and I held an internal meeting on how we work with crisis management. Colleagues expressed surprise that we work extremely structured and always according to the same process. Maybe we killed the communication department’s image as “nice guys”, but the truth is that good communication is well thought out […]

There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the concept itself. Most often, advertising fatigue is described as a phenomenon that occurs when a person is exposed to an oversaturation of advertising messages, but the way to define the oversaturation can be several – […]