Novus is Sweden’s most cited analysis and knowledge company in the media.
To reach out and gain what is known as earned media requires a clear strategy and relevant content. This is where Novus is the right partner. Editorial teams across the country’s media companies know that Novus is a trustworthy and high-quality source of information. We have the experience and expertise needed to create relevant, engaging, and new material with news value to receive the deserved attention, whether your target audience is the general public or a specific, narrower group.

Novus is also one of the most established and recognized companies in opinion and politics, giving us access to a large arena of decision-makers. When you need a foundation to understand how a particular issue is received by various groups, how to communicate to get your message across, or how to influence, Novus can assist you—whether your target audience is company executives, politicians, civil servants, or other decision-makers.

Public Relations Campaigns

Many of our clients turn to us when they want to gain earned media. Interesting and relevant issues and facts always find a place in the media. Novus is a strong brand in Swedish newsrooms because they know Novus stands for quality, which is why our clients’ surveys are often featured in the media. We offer several so-called omnibus surveys, where you as a client can purchase single questions. Most of these omnibus surveys are conducted weekly, while some run monthly. No matter which omnibus you choose, it’s a cost-effective way to get your question out into the media. Learn more about our omnibus services here.

Public Affairs Support

Understanding how different groups perceive and reason about a specific issue is key to being able to influence. Thanks to our strong brand and credibility, we have access to hard-to-reach target groups, such as politicians, civil servants, and decision-makers in specific areas. When you need deeper insights into how your issues, fields, and topics resonate with leading executives, Novus is the right partner for you.

Almedalen

Are you planning to attend Almedalen? Then Novus is your best partner. We have helped countless companies and organizations develop relevant and interesting materials for debates, seminars, and media campaigns. Let’s have a meeting to discuss your plans, questions, purposes, and goals. With our experience, we can help you achieve the impact and results you are aiming for.