There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the concept itself. Most often, advertising fatigue is described as a phenomenon that occurs when a person is exposed to an oversaturation of advertising messages, but the way to define the oversaturation can be several – […]

Novus invites Mats Rönne One of my biggest aha moments as a marketer came when I read a column by Rory Sutherland in the UK Campaign a number of years ago. Rory’s thesis was that the problem we have as marketers is not really being able to demonstrate that advertising works – although that can […]

I dagarna blev det klart att ytterligare en PR byrå startar ett undersökningsföretag. Med denna inledning: ”Axiom Insight ska med en ny form av opinionsanalys bistå kunderna med att utforma budskap som mottagaren uppfattar, förstår och accepterar. Många andra undersöker VAD folk tycker men Axioms spets är att ta reda på VARFÖR folk tycker som […]