Every fifth ad uses a celebrity, it’s a fairly common strategy to strengthen your brand and increase awareness. If you …

Novus has invited Art Director Pontus Willebrand, who shares his thoughts on branding, design expression and graphic identity, among other …

Novus has the privilege of working together with many trade unions and employers’ organizations and a common challenge for many …

In an interview with Mimmi Gibson, Business Strategist for Attractiveness and Marketing and Brand Manager for Region Gotland, we get …

The debate about the appropriateness of public organizations (such as municipalities, authorities or other administrative bodies) increasingly engaging in branding …