The importance of doing your homework, literally
![](https://novus.se/wp-content/uploads/2023/08/novuslinakarlssonsv4-290x240.jpg)
– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]