Create a structure for your market approach Not everyone listens to the same arguments, not everyone has the same needs, …

Deeper Understanding and Multiple Dimensions Qualitative methods provide us with a deeper understanding of why we act or think in …

Novus Sweden Panel (public opinion panel) – a miniature of Sweden The Novus Sweden Panel is our most effective tool …

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

How often do Swedes think about death and how difficult is it really to talk about the end of life? …