Deeper Understanding and Multiple Dimensions Qualitative methods provide us with a deeper understanding of why we act or think in certain ways in different decision-making situations. The purpose of qualitative methods and research is to gain insights and understanding with more dimensions regarding how people reason “between the lines” (the implicit) – capturing what is […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

How often do Swedes think about death and how difficult is it really to talk about the end of life? On behalf of Fonus, Novus conducted an extensive investigation that resulted in the report Swedes on death. At a breakfast seminar, nearly 100 people joined in to hear more about how the survey spread across […]

Skapa struktur för er marknadsbearbetning Alla lyssnar inte på samma argument, alla har inte samma behov och alla har inte samma triggers för att lyssna. Genom en segmentering av din målgrupp tar du dig från en masskommunikation till en relevant kommunikation för individerna. En målgrupp är ofta heterogen och består av personer som är i […]