What’s the point if nobody remembers us?
![](https://novus.se/wp-content/uploads/2023/11/novusbjuderpontuswillebrand-290x240.jpg)
Novus has invited Art Director Pontus Willebrand, who shares his thoughts on branding, design expression and graphic identity, among other things. “A brand that is unique and instantly recognizable has a greater chance of sticking with consumers and being remembered.” A design expression or graphic identity is basically a tool to increase sales, membership or […]