Novus has invited Art Director Pontus Willebrand, who shares his thoughts on branding, design expression and graphic identity, among other …

The debate about the appropriateness of public organizations (such as municipalities, authorities or other administrative bodies) increasingly engaging in branding …

Will sales of a new protein powder get a push from those who neither exercise nor believe in supplements? No, …

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders …