The other week, Telenor’s press manager and I held an internal meeting on how we work with crisis management. Colleagues expressed surprise that we work extremely structured and always according to the same process. Maybe we killed the communication department’s image as “nice guys”, but the truth is that good communication is well thought out […]

There is a lot of talk about advertising fatigue and one cannot overlook the different interpretations and definitions of the concept itself. Most often, advertising fatigue is described as a phenomenon that occurs when a person is exposed to an oversaturation of advertising messages, but the way to define the oversaturation can be several – […]

Novus invites Mats Rönne One of my biggest aha moments as a marketer came when I read a column by Rory Sutherland in the UK Campaign a number of years ago. Rory’s thesis was that the problem we have as marketers is not really being able to demonstrate that advertising works – although that can […]