Sustainability and surveys. We help you gain insights that drive change

Many companies and organisations talk about sustainability. But how is it actually perceived by customers, employees and the public? Without facts, sustainability work risks getting stuck in internal reports and fine words, instead of building trust, meeting regulatory compliance requirements and creating real change.

At the same time, EU requirements on sustainability, transparency and reporting are increasing, for example through the CSRD / ESG and the EU Taxonomy. This gives companies an opportunity to strengthen their competitiveness through clear regulatory compliance. Being able to show concrete results in sustainability work is not only a requirement, it is also a way to build trust, attract investors and future-proof the business.

At Novus, we help you understand how your sustainability work is actually received. Our surveys tell you what creates credibility, what expectations exist and where the barriers lie. Here are some reasons why it is important to carry out surveys on your sustainability work:

• Stakeholders want to see results, not just visions. Are we getting through with what we do?
• Sustainability work can affect both your brand and your attractiveness.
• Sustainability is high on the agenda for many companies and organisations.
• With facts, it becomes easier to see whether your initiatives are actually making progress.

What we offer

Trust surveys – How is your sustainability work perceived today?
Attitude surveys – Which issues engage your target groups most?
Benchmarking – Compare your position with industry peers.
Tailored analyses – From specific ESG areas to communication strategies.
Always with independent methodology and the highest quality.

An effective tool is a stakeholder survey focused on sustainability. It gives you:

• A basis for a double materiality assessment (DMA): how your company affects the world around it, and how sustainability issues affect your business.
• Insights into which sustainability issues matter most to your customers.
• A concrete example of stakeholder dialogue to show in your sustainability report.

Valuable knowledge for your sustainability work

We have long experience of mapping opinion, trust and attitudes on issues of importance to society. We now use that experience to help companies and organisations understand the role of sustainability in their brand.

Examples of questions we can answer for you:

• How consumers respond to different sustainability activities, for example in business development
• How a brand’s credibility changes after sustainability campaigns.
• How employees view their employer’s sustainability work.

With Novus, you get a partner that combines independence, reliability and long experience. Our results are free from internal agendas, our methodology is well known and used by the media, public authorities and businesses, and we have been tracking Swedes’ attitudes for almost 20 years.

Would you like to know how your sustainability work is perceived and how you can strengthen trust in it? Contact Fanny Göterfelt, adviser at Novus, to discuss your next step.