Skapa struktur för er marknadsbearbetning Alla lyssnar inte på samma argument, alla har inte samma behov och alla har inte …

Max Bon de Veire is the Managing Director of M&C Saatchi Stockholm and Re Nordics. He is a brand strategist …

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. …

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders …

Novus has been entrusted with investigating the Swedes’ view of Finland. Swedes are increasingly positive about Finland, crisis management and …