Max Bon de Veire is the Managing Director of M&C Saatchi Stockholm and Re Nordics. He is a brand strategist and marketing leader specialising in holistic brand growth, with a focus on strategic transformation, communications, brand design, and customer experience. On top of this, he is now contributing as a guest blogger for Novus. In […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]

Novus has been entrusted with investigating the Swedes’ view of Finland. Swedes are increasingly positive about Finland, crisis management and the joint NATO application contribute to the positive attitude. More than half of Swedes see Finland as an equal country, potentially thanks to President Sanna Marin. Despite that, our survey shows that it is sauna, […]

We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]