You should highlight this in your communication more clearly, your target group believes that this priority is something that makes you unique on the market, the consumer is willing to consider a purchase to a greater degree if the product is made of 100% recycled material, so it can sometimes sound under my presentations to […]

The annual survey Swedes and the Internet has received increasing attention over the years. Novus has helped The Swedish Internet Foundation to carry out all the research that forms the basis of the report. “Novus has helped us develop a time- and cost-effective model,” says Jannike Tillå at The Swedish Internet Foundation. The Swedes and […]

Novus has conducted a survey on behalf of the organization Mitt Liv, which works for diversity and inclusion in the labor market. The aim was to see how many companies are actively working on the issue, to understand their driving forces and challenges, as well as what tools they need to open up to more […]

Global companies face the ever-present challenge of combining their brand consistency with the different local contexts in which they operate. In order to succeed in all of your markets without renouncing your identity, you must be able to see both the micro and macro perspective of your business and organization. This places great demands on […]

– how global brands depend on local insights In today’s globalized world, more and more companies operate across national borders in different cultural contexts, which means that a brand need to, be uniform in its expression and adapt to local – sometimes widely different – needs, values and expectations. Products, services, keywords and messages are […]