{"id":40335,"date":"2026-03-31T13:38:21","date_gmt":"2026-03-31T11:38:21","guid":{"rendered":"https:\/\/novus.se\/?p=40335"},"modified":"2026-07-07T10:12:54","modified_gmt":"2026-07-07T08:12:54","slug":"novus-group-international-ab-appoints-ana-serafimovska-as-new-ceo","status":"publish","type":"post","link":"https:\/\/novus.se\/en\/nyheter\/2026\/03\/novus-group-international-ab-appoints-ana-serafimovska-as-new-ceo\/","title":{"rendered":"Novus Group International AB appoints Ana Serafimovska as new CEO"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\">The Board of Directors of Novus Group International AB has appointed Ana Serafimovska as the new Chief Executive Officer. She succeeds Torbj\u00f6rn Sj\u00f6str\u00f6m, who is proposed to take on the role of Chairman of the Board. The transition will take place on May 7, 2026.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Ana Serafimovska has been with Novus for 15 years and currently holds the position of Deputy CEO and CFO. Given her deep knowledge of both the organization and the business, the Board&#8217;s assessment is that she has the best qualifications to lead the company into its next phase of development.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Torbj\u00f6rn Sj\u00f6str\u00f6m is stepping down as CEO after a significant period in the company&#8217;s development. He is now proposed to take on the role of Chairman of the Board, where, in addition to leading the Board&#8217;s work, he will contribute strategic focus and a long-term ownership perspective. Torbj\u00f6rn will also continue to be engaged in selected operational projects as Executive Chairman, with particular focus on voter opinion, customer relations, and international research contexts. Jan Scherman, who previously held the role of Chairman of the Board, is proposed to take on the role of Deputy Chairman.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\"><strong>Comment from the Board:<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">&#8220;The Board is very pleased to appoint Ana Serafimovska as the new CEO. As Deputy CEO, Ana has for a long time held significant operational responsibility, and we are already seeing the positive effects of her leadership. With her unique understanding of the business and the strategic opportunities ahead of us, this appointment ensures both continuity and a strong forward-driving force for Novus. With Ana, the company gains a leader who combines innovative ideas with a depth of industry knowledge that few others possess.&#8221;<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\"><strong>Comment from Ana Serafimovska:<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">&#8220;I am immensely proud of the trust placed in me to lead Novus forward. After 15 years at the company, I know the business in depth and look forward to continuing, together with our skilled employees, to develop Novus with a focus on profitable growth and long-term value creation for our customers and owners.&#8221;<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\"><strong>Comment from Torbj\u00f6rn Sj\u00f6str\u00f6m:<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">&#8220;I took over as CEO when my father and founder Alf passed away suddenly. Leading Novus for 15 years has been an amazing journey, during which we have built the company into Sweden&#8217;s most well-known research firm. Ana and I have worked closely together throughout these years, and she has shown a strong ability to lead Novus forward on the path we have set. With Ana as CEO and myself as Chairman of the Board, we create room for both national and international growth. My continued involvement in an advisory role ensures continuity and means that my accumulated experience will continue to contribute to the company&#8217;s development.&#8221;<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\"><strong>About Ana Serafimovska<\/strong><\/h3>\n<h3 style=\"line-height: 1.04167em;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18882 alignright\" src=\"https:\/\/novus.se\/wp-content\/uploads\/2019\/10\/ana500460.jpg\" alt=\"\" width=\"180\" height=\"230\" srcset=\"https:\/\/novus.se\/wp-content\/uploads\/2019\/10\/ana500460.jpg 500w, https:\/\/novus.se\/wp-content\/uploads\/2019\/10\/ana500460-234x300.jpg 234w, https:\/\/novus.se\/wp-content\/uploads\/2019\/10\/ana500460-250x320.jpg 250w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Ana Serafimovska has been with Novus since 2011. As CFO and Deputy CEO, she has held overall responsibility for the <span style=\"font-size: 16px;\">company&#8217;s financial governance, operational management, and strategic execution. She has played a key role in shaping the company&#8217;s current organization and business planning.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>For further information, please contact:<\/strong><br \/>\nJosefine Gr\u00f6nlund, e-mail: josefine.gronlund@novus.se<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Board of Directors of Novus Group International AB has appointed Ana Serafimovska as the new Chief Executive Officer. She \u2026<\/p>\n","protected":false},"author":51,"featured_media":38973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-40335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novus Group International AB appoints Ana Serafimovska as new CEO - Novus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novus.se\/en\/nyheter\/2026\/03\/novus-group-international-ab-appoints-ana-serafimovska-as-new-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novus Group International AB appoints Ana Serafimovska as new CEO - Novus\" \/>\n<meta property=\"og:description\" content=\"The Board of Directors of Novus Group International AB has appointed Ana Serafimovska as the new Chief Executive Officer. 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