{"id":23735,"date":"2023-03-21T17:27:19","date_gmt":"2023-03-21T16:27:19","guid":{"rendered":"https:\/\/novus.se\/?p=23735"},"modified":"2023-07-19T21:01:01","modified_gmt":"2023-07-19T19:01:01","slug":"great-impact-for-the-report-swedes-on-death","status":"publish","type":"post","link":"https:\/\/novus.se\/en\/nyheter\/2023\/03\/great-impact-for-the-report-swedes-on-death\/","title":{"rendered":"Great impact for the report: Swedes on death"},"content":{"rendered":"

How often do Swedes think about death and how difficult is it really to talk about the end of life?<\/span><\/span> On behalf of Fonus, Novus conducted an extensive investigation that resulted in the report Swedes on death.<\/span><\/span> At a breakfast seminar, nearly 100 people joined in to hear more about how the survey spread across the country.<\/span><\/span> <\/span><\/strong><\/p>\n

For almost three months, the report Swedes on death has continued to receive attention in the news media.<\/span><\/span> The impact led to a sharp increase in people who registered with the White Archive, a service on Fonu’s website where you can fill in thoughts and wishes that you want your loved ones to share after death.<\/span><\/span> <\/span><\/p>\n

– Death is a subject that, purely communicatively, must be handled in a careful way in order to be able to listen and take it in.<\/span><\/span> This survey shows that.<\/span><\/span> We want to talk about death and that we think about death, but it’s quite difficult, says Fonu’s marketing director Lisa Vejlo Degerman.<\/span><\/span> <\/span><\/p>\n

– It’s awesome when PR leads to direct consequences and makes people both think and act.<\/span><\/span> Here, we have created lots of opportunities for Fonus to come out and talk and to reach out with its message and show warmth and concern connected to a difficult subject, says Sara Wikberg, at the responsible PR agency Wikberg&Frisk.<\/span><\/span> <\/span><\/p>\n

Geographical spread is key<\/span><\/span> <\/span><\/h3>\n

Mats Elz\u00e9n, adviser in society and PR at Novus, says that by combining a well-designed survey with relevant questions and a large geographical spread, we were able to show what the Swedes think in the regions, which is the explanation behind the publicity.<\/span><\/span> <\/span><\/p>\n

– The geographical part was the essential thing in this, it means that you can make specific news at the county level, he says.<\/span><\/span> <\/span><\/p>\n

The breakfast seminar was also attended by the journalist Casper Danielsson, press manager at S\u00f6dra and former news manager at Expressen.<\/span><\/span> He appreciates that the investigation tackled the subject in a positive way, without gloom and doom.<\/span><\/span> <\/span><\/p>\n

– The survey makes it easy for the media to concretize and make a story about the questions, it provided a good basis for news coverage.<\/span><\/span> <\/span><\/p>\n

The report Swedes on death now lives on at Fonus in social media, at seminars and in the local offices.<\/span><\/span> Fonus is already planning a follow-up in collaboration with Novus with the goal of investigating new questions and delving into other parts in order to continue releasing the report.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How often do Swedes think about death and how difficult is it really to talk about the end of life? \u2026<\/p>\n","protected":false},"author":8,"featured_media":23745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[157,167,169,277,278],"class_list":["post-23735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade-en","tag-varumarke-en","tag-metod-en","tag-samhalle-en","tag-marknadsforing-en","tag-undersokningar-en"],"acf":[],"yoast_head":"\nGreat impact for the report: Swedes on death - Novus<\/title>\n<meta name=\"description\" content=\"At a breakfast seminar, almost 100 people joined to hear more about how Fonu's report Swedes on death spread across the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novus.se\/en\/nyheter\/2023\/03\/great-impact-for-the-report-swedes-on-death\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great impact for the report: Swedes on death - 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