{"id":31736,"date":"2025-12-13T14:34:03","date_gmt":"2025-12-13T13:34:03","guid":{"rendered":"https:\/\/novus.se\/metoder\/kvalitativa-metoder\/"},"modified":"2024-09-17T10:39:51","modified_gmt":"2024-09-17T08:39:51","slug":"qualitative-research","status":"publish","type":"page","link":"https:\/\/novus.se\/en\/metoder\/qualitative-research\/","title":{"rendered":"Qualitative research"},"content":{"rendered":"<h2>Deeper Understanding and Multiple Dimensions<\/h2>\n<p>Qualitative methods provide us with a deeper understanding of why we act or think in certain ways in different decision-making situations. The purpose of qualitative methods and research is to gain insights and understanding with more dimensions regarding how people reason &#8220;between the lines&#8221; (the implicit) \u2013 capturing what is not explicitly stated (the explicit).<\/p>\n<p><strong>Learn more about our various qualitative methods: in-depth interviews, focus groups, online focus groups, and online insight forums in the menu on the right.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deeper Understanding and Multiple Dimensions Qualitative methods provide us with a deeper understanding of why we act or think in certain ways in different decision-making situations. The purpose of qualitative methods and research is to gain insights and understanding with more dimensions regarding how people reason &#8220;between the lines&#8221; (the implicit) \u2013 capturing what is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":32697,"parent":15067,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"tags":[167,283],"class_list":["post-31736","page","type-page","status-publish","has-post-thumbnail","hentry","tag-metod-en","tag-kvantitativa-undersokningar-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative research - Novus Knowledge and Insights<\/title>\n<meta name=\"description\" content=\"Gain a deeper understanding of your target audience. 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